Brand Guide Inspiration

 

For my brand guide inspiration, I decided to look into Vanvero. They are a photography gear startup company that creates digital camera accessories to solve problems and help photographers and videographers everywhere capture amazing footage. When scrolling through their brand guide the first thing that catches your eye is the many pictures that they display. Also, they have a table of contents for viewers who would like to go to a specific place within the guide. For example,  in the table contents, if you click on the tab that says about us, it will take you directly to that place in the guide. In the about sections, they have their vision, mission, and the essence of their company. Further down you will see the makeup of their logo including size and layout choices. Viewers can also see how Vanvero uses its colors and how it can be placed in a variety of environments. In conclusion, this is similar to how I want my brand guide to look. 

xhttp://www.brendan-lane.com/VanveroBrandBook.pdf